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October 28, 2025
Collections
PUMA and Madhappy Debut Their First Collaboration
PUMA and Madhappy launch a 19-piece collection reworking sportswear staples, captured in a campaign starring Lila Moss.
October 28, 2025
Collections
Rihanna Gives FENTY x PUMA a New Field Direction
Rihanna’s new FENTY x PUMA line brings soccer codes into everyday pieces that feel effortless and current.
October 27, 2025
FOOTWEAR
PUMA x SAN SAN GEAR Accelerate the Mostro & Talon Capsule
Seoul label San San Gear teams with PUMA to release updated editions of the Mostro and Talon sneakers.
October 20, 2025
FOOTWEAR
Swarovski Covers PUMA’s Speedcat in 5,000 Crystals
PUMA revisits its iconic Speedcat sneaker with Swarovski, covering it in thousands of black crystals for a collectible finish.
October 1, 2025
FOOTWEAR
Ahluwalia Brings Her Vision to the PUMA Suede
Priya Ahluwalia joins PUMA for her first sneaker collaboration, debuting a reworked Suede with global launch this October.
August 27, 2025
Collections
Rosé Debuts Her First PUMA Collection
The BLACKPINK star’s debut arrives August 28 with Speedcat Ballet, OG Premium, and monochrome track pieces built for daily wear.
June 23, 2025
Collections
Balenciaga PUMA Rework the 1999 Speedcat
Balenciaga and PUMA recast the Speedcat as a sock-like sneaker and satin flat, anchoring a line of gabber-shot tracksuits set to launch today.
June 2, 2025
Accessories
Campaigns
Amelia Gray leads Puma’s campaign for the Pelé Yellow Mostro
A glimpse into Puma’s latest campaign where Amelia Gray brings the Mostro’s unconventional spirit to life after dark.
May 30, 2025
Collections
A$AP Rocky x PUMA Launch Motorsport-Inspired Capsule Collection
From NYC's Lower East Side, A$AP Rocky and PUMA's latest capsule channels speed, grit, and motorsport energy into fashion’s fast lane.
February 16, 2025
FOOTWEAR
Collina Strada’s Fresh Take on PUMA’s Mostro
Collina Strada’s latest collaboration with PUMA has just hit the shelves, marking the duo’s second partnership following last year’s unexpected Velophasis and Suede XL releases.
November 15, 2024
Collections
News
PUMA Teams Up with Coperni
PUMA and Coperni are teaming up once again, delivering a collection that blurs the lines between fashion, athletics, and technology.
November 15, 2024
FOOTWEAR
News
Upcycled Swagger—Nicole McLaughlin’s PUMA Kicks
Nicole McLaughlin is back with a fresh twist on sustainability. The designer known for turning surplus materials into covetable fashion has just unveiled her latest collaboration.
July 25, 2025
News
KidSuper Brings a Rooftop Soccer Field to Brooklyn
Opening July 31, Colm Dillane's roof pitch crowns KidSuper World and jump-starts games, brand activations and neighborhood play for Brooklyn.
July 17, 2025
Campaigns
Nicole Kidman, Isabelle Huppert, Others for Balenciaga
Juergen Teller and Dovile photograph Nicole Kidman, Isabelle Huppert, spotlighting Balenciaga’s Winter 2025 collection.
June 23, 2025
Campaigns
A$AP Rocky Leads Ray-Ban First Campaign as Creative Director
The Wayfarer Puffer that turned heads at the Met Gala lands in stores today, and Rocky is keeping every frame rooted in Harlem.
November 25, 2024
FOOTWEAR
News
Shine On: Stuart Weitzman and Swarovski’s Collab
Holiday season is all about sparkle, and Stuart Weitzman is stepping up to the occasion.
May 2, 2024
News
Weekly Spotlight: Ralph Lauren’s Pivot, Victoria Beckham’s Mango Venture, and More
Victoria Beckham's recent collaboration with Mango represents a significant stride in her fashion empire, aiming to transform her brand’s financial outlook by tapping into the high street market.
September 23, 2020
Fashion & Beauty TRENDS
TF TEN — Fashion, September. For Her & Them
A curated selection of the most coveted new styles from of-the-moment and emerging fashion brands, hand-picked by our editorial team.
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